There are many brands in the world of eyewear that come from similar sectors and have used their tradition to create state-of-the-art frames. Among them is the German company Freisicht, which has capitalised on its 75 years’ expertise in making wooden musical instruments to move into our sector. A rather atypical transition, which deserves a closer look for several reasons. But let’s start from the beginning. Three quarters of a century ago, the Frank family created a small factory producing handmade wooden musical instruments. They even had the composer Carl Orff to endorse their ambitious project. Bolstered by this indisputable know-how, the brand made its debut in the world of eyewear a few years ago, with one specific idea: to create sustainable glasses by using natural materials, without any limits in terms of form and function. During a conference on renewable energy at the Weihenstephan-Triesdorf University of Applied Sciences, Freisicht’s founders – Sebastian Wittmann and Linus Frank – reflected on how natural wood could be used to produce eyewear. After plenty of research and experiments, visits and interviews with opticians, the pair were able to show that the wooden glasses on the market had plenty of room for improvement. The most common problems were the risk of breaking the lenses, limiting the possibility of adapting them to the ergonomics of individual faces, and models that were too bulky. The next step was meeting with the designer Jan Thomas Winter, who became part of the team.